My Habit by Amazon: Designer name brands for half the price

Obsessed with online shopping? Love wearing designer name brands but can’t afford it? Well now you can with a new online website called myhabit.com that features a selection of high-end designer and boutique brands for up to 60 percent off regular priced items.

My Habit, founded by Amazon.com, sets a new standard for convenience, offering free instant membership and fast, free shipping and free return shipping for U.S. orders.

My Habit sends an email out to its registered members each day featuring name brand clothes, shoes, handbags and accessories from designers like Missoni, Chanel, Tory Burch and Dolce and Gabbana that are on clearance, sometimes as low as $80. This website is not only geared towards women. The site also headlines men’s and children’s apparel along with home décor.

“One of the greatest things about this website is that you can place your favorite pieces in your shopping basket even if the item’s sold out and the website will send an email notifying you when the item is available,” said Carmen Gamsho, a mother of four children from Michigan. “Even if the item’s been in your shopping basket for two or three months, the site will notify you.”

Online shopping is convenient for college students who juggle work, school and clubs and can’t find time to shop and walk door to door from Nordstrom to H&M on Michigan Avenue. Paying for rent, groceries and drinks can maximize a college student’s budget. My Habit will help save you money and time with free shipping and affordable prices on clothes, shoes, accessories, etc.

Brown Fendi round-framed faceted sunglasses are on sale now for $164 compared to the $365 original price. And Juicy Couture women’s Cherrie Animal Flat is on sale for only $88 compared to the $250 original price.

“I think this website is beneficial because a lot of people understand that college students have a very tight budget, and this type of a website will allow students that are interested in those fashion brands to purchase the products at a very cost effective rate,” said Amy Wu, a communications and media student at DePaul.

My Habit launched in May and you can now follow their blog at www.myhabitfix.com which shares interviews, lookbooks, video and contributors with designer brands and curators on their site. Get to know the professional stylists behind this site or register for free at www.myhabit.com and shop for the latest trends from your favorite designers for a reasonable price.